Alex Cooper Net Worth Breakdown: How She Went From $70K to $60 Million

Last week, my cousin Emma texted me and asked if I’d heard the news about a podcaster making $100 million. “Alex who?” I asked. It also happens that Alex Cooper just landed the biggest deal in podcast history, and, you know, good for her. Six years ago, she was basically broke, and now she has more zeros in her bank account than a lottery ticket.

Began looking into this whole story because, come on, anyone who goes from being unemployed to a multi-millionaire that fast has figured something out the rest of us haven’t. And boy, what a ride it’s been for this 31-year-old from Pennsylvania.

The Numbers That’ll Make Your Head Spin

Alex Cooper’s net worth by 2025 is an estimated $60 million, but that number is about to turn into something much bigger. She went from unemployed ($0) to Barstool Sports ($70k) to Spotify ($60m) and, now, SiriusXM ($100m) in just 6 years.

Just let that sink in for a moment. While most people I know are celebrating a 3% raise at work, this woman has quadrupled her income by switching platforms. In late 2024, Alex Cooper finally sealed a historic deal with SiriusXM, worth $125 million spanning over three years.

But here is what truly gets me: even at $20 million per year, she was the highest-earning female podcaster in Spotify history and the second-best-paid podcaster ever, just below Joe Rogan. Second only to Joe Rogan! That guy’s been at this forever.

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How Alexandra Cooper Net Worth Got So Crazy

It all began with “Call Her Daddy,” this podcast that she began with her friend Sofia Franklyn in 2018. Cooper and Franklyn were receiving an annual salary of $70,000 each from Barstool to begin. That’s $35K per person, hardly a living wage in the vast majority of cities.

But you know, the show really flew. Girls could not get enough of it. My sister-in-law could not shut up about it at family dinners, a bit uncomfortable given the content, but whatever. The point is, people were listening.

Then drama happened. Sofia and Alex had some sort of falling out over money and a contract. Sofia left, and suddenly Alex was running the whole show by herself. Risky move, but it paid off big time.

The Spotify Goldmine

In 2021, she struck a $60 million, three-year exclusive deal with Spotify. Sixty million dollars! For talking into a microphone! My dentist does well, but is not $20 million a year good?

For 2024, it was also the second most listened to podcast in the world on Spotify after The Joe Rogan Show. That’s crazy when you consider how many podcasts there are now. Everyone and their brother has a podcast these days.

What’s so smart about Alex is that she didn’t just coast on that success. She kept grinding, kept interviewing celebrities, and kept building her brand. She made a smart business move because when that Spotify deal ran out, she had options.

The SiriusXM Jackpot

And boy, did she have options. A new $100 million deal with SiriusXM cements her success. Some reports say it’s actually $125 million, which is even more ridiculous.

Here’s what kills me: the brand had only grown since being at Spotify, Cooper told Forbes. Of course it did! When you’re making content that millions of people want to hear, the money follows.

The SiriusXM deal isn’t just about the podcast either. It includes her whole media company, Unwell Network, which is probably worth millions on its own. Smart diversification.

Beyond Just Talking

See, this is where Alex Cooper gets really clever. She’s not just a podcaster; she’s built a whole empire. There’s merchandise, live tours, brand partnerships, and probably other stuff I don’t even know about.

 

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My friend works in marketing and says Alex Cooper’s demographic is golden for advertisers. Young women with disposable income who trust her recommendations? Companies will throw money at that all day long.

She’s also got this hydration company called Unwell Hydration. Because why not? If you’ve got millions of followers hanging on your every word, you might as well sell them water while you’re at it.

What This All Means

The Alex Cooper net worth story is pretty wild when you think about it. Six years from broke to $60 million. That’s faster than most tech startups, and she did it basically by herself with a microphone and some opinions.

But here’s what I find most interesting: she figured out something most content creators miss. It’s not enough to just make good content. You’ve got to own your audience, control your distribution, and think like a businessperson, not just a creative.

When she left Barstool, she could have played it safe. When the Spotify deal ended, she could have taken less money for security. Instead, she kept betting on herself and kept winning.

Also read: Queen of Hearts Costume DIY: How I Saved My Sanity (and My Wallet) This Halloween.

The Reality Check

Now, Alexandra Cooper net worth of $60 million sounds great, but let’s be real about something. Podcast success is fickle. Audiences move on, trends change, and new platforms emerge. What works today might not work tomorrow.

But Alex seems to get this. She’s diversifying, developing multiple income streams, and building a brand that’s larger than any one show. That’s how you protect wealth, not just build it.

My takeaway from all this? Find something you’re genuinely good at, work harder than everyone else doing it, and don’t be afraid to make big moves when opportunities come up. Easy to say, obviously harder to execute, but Alex Cooper’s proof that it can be done.

The girl went from making $35K splitting podcast revenue to signing hundred-million-dollar deals. In America, that’s pretty much the dream right there. Whether you like her content or not, you’ve got to respect the business hustle.

Now, if you’ll excuse me, I’m going to go start a podcast about something completely random and see if I can accidentally become a millionaire too. Probably won’t work, but hey, stranger things have happened.